Marketing Budget Allocator
HVAC demand isn't flat, so flat budgets lose. Searches spike in the 4 hottest and coldest months — spending evenly means starving the months that pay for your year. Set your budget and peak weighting; see the split.
How this math works
Peak months = your 4 highest-demand months (deep summer + deep winter in most US markets). The slider sets how much of the annual budget those 4 months get; the remaining 8 shoulder months split the rest evenly.
Why weight at all: cost-per-click and cost-per-lead rise in peak, but so does close rate and urgency — an emergency replacement closes at multiples of a tune-up lead. Flat budgets cap you exactly when buyers are least price-sensitive. The shoulder months are for the compounding work: SEO, reviews, content — the stuff that makes next peak cheaper.
What this tool can't know: your market's real seasonality curve and where your current spend is leaking. That's audit territory.
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