THE BLOG
Plain math for contractors.
What HVAC and electrical jobs actually cost to win online. Written by the two people who do the work.
LATEST The $60 Angi lead that costs you $542 You paid $60 for a lead today. By the time that job hits your books, it cost you $542. 
Baha Alili Growth Your electrician website takes 8 seconds. That costs you $15,000. You paid someone $3,000 for a website that loads like a 2008 dial-up connection. 
Aness Belbati Guides The $30 click that kills your EV charger profit You are paying Google $30 for a click from a homeowner who already decided to hire you. Aness Belbati Growth Why we charge HVAC companies less in winter Your revenue drops 60% between July and October. Your marketing retainer doesn't. We think that's backwards — so we fixed it. Aness Belbati Guides HVAC Marketing: The Complete Playbook for 2026 Every channel that books HVAC jobs in 2026, what each one actually costs, and the order to fix them in. No agency speak. The whole map on one page. Aness Belbati Guides The $7,500 HVAC marketing budget that buys you nothing If you're spending 10% of revenue on marketing and your cost per booked job is above $350, you're not growing - you're burning cash. Baha Alili Growth Your HVAC techs are costing you 70% of maintenance plan sales Your technicians are the reason your maintenance plan conversion rate is stuck at 12% instead of 70%. Aness Belbati Growth Your $29 HVAC click is a lottery ticket You're paying $29 per click and hoping for a lead - that's not a strategy, that's a slot machine. Baha Alili Industry Your HVAC website is invisible to ChatGPT Your website ranks #1 for 'AC repair near me' but ChatGPT just recommended your competitor - and you don't even know it. Aness Belbati Industry Your $350 missed call is the cheapest lesson You're losing $40,000 a month and blaming your ads. Baha Alili Growth Your HVAC SEO Is Burning $3,600 a Month You're probably paying $3,600 a month for SEO and wondering why your phone isn't ringing - here's the real reason. Aness Belbati Guides 50 HVAC Keywords That Actually Book Jobs You're probably ranking for "HVAC services" and wondering why your phone isn't ringing. Baha Alili Guides 10 questions that expose bad HVAC marketing agencies Your marketing agency is charging you $3,000 a month and you still don't know your cost per lead. Aness Belbati Guides Stop Buying Leads. Start Owning Them. If your HVAC business is spending more on Google Ads than on a tech, you're not scaling - you're renting customers. Baha Alili Growth Your $51 HVAC lead is a $233 gamble You're paying $51 per lead, but if you're not disputing the bad ones, you're actually paying $233 for a customer - and Google just made it harder to get your Aness Belbati Industry Your $3,600 SEO bill is buying rankings, not customers If you're ranking #1 for 'AC repair near me' but your phone isn't ringing, you're paying for a vanity metric. Baha Alili Guides Stop Chasing Leads. Start Tracking Booking Rate. You're probably celebrating 100 leads this month. But if your booking rate is below 35%, you just bought a pile of $153 receipts, not revenue. Aness Belbati Growth Your $104 HVAC lead is actually $250 - here's why You think you're paying $104 per Google Ads lead, but your real cost per booked job is closer to $300 - and it's not Google's fault. Baha Alili Guides Your 1-star reply is losing 4.4% per 0.1 star You just got a 1-star review from a customer who says your tech was late, left a mess, and didn't fix the AC. What you type next decides whether you lose 4.4% o Aness Belbati Guides Your After-Hours HVAC Calls Are a $86k Leak You're ignoring the highest-margin calls your business will ever receive. Baha Alili Growth HVAC SEO is dead. Here's what actually works. You're spending $3,600 a month on SEO and still watching your competitors take the emergency calls. Aness Belbati Industry Your Lead Gen Company Is a $3,000 Leash You're paying someone $3,000 a month to hand you leads you already own. Baha Alili Growth Your HVAC site fails at 9PM - not design Your website looks great on a laptop at 2PM. At 9PM, when a homeowner's AC just died, it's costing you a call. Aness Belbati Guides Your HVAC company doesn't have a review problem If you're still asking customers to leave reviews, you're leaving 70% of your reputation on the table - and Google just made your job harder. Baha Alili Guides Free HVAC Leads: 9 Sources That Actually Work You're probably paying $153 per lead and wondering why your phone isn't ringing. Aness Belbati Growth Angi Leads for HVAC: The Math Nobody Shows You You're paying $84 an hour to roll a truck, then handing that truck's leads to Angi for a 5% conversion rate. That's not marketing - that's a tax. Baha Alili Industry Stop Asking How Much to Spend on Marketing If you're still comparing marketing spend as a percentage of revenue, you're already losing to the guy down the street who knows his numbers better. Aness Belbati Growth Your HVAC GBP is dying - here's the fix Your Google Business Profile is getting fewer calls, and it's not your fault - but it is your problem. Baha Alili Industry Angi, Thumbtack, Networx, Modernize If you're spending $1,400 to book an HVAC job, you don't have a lead problem - you have a math problem. Aness Belbati Industry
Baha Alili Growth Your electrician website takes 8 seconds. That costs you $15,000. You paid someone $3,000 for a website that loads like a 2008 dial-up connection. Aness Belbati Guides The $30 click that kills your EV charger profit You are paying Google $30 for a click from a homeowner who already decided to hire you. Aness Belbati Growth Why we charge HVAC companies less in winter Your revenue drops 60% between July and October. Your marketing retainer doesn't. We think that's backwards — so we fixed it. Aness Belbati Guides HVAC Marketing: The Complete Playbook for 2026 Every channel that books HVAC jobs in 2026, what each one actually costs, and the order to fix them in. No agency speak. The whole map on one page. Aness Belbati Guides The $7,500 HVAC marketing budget that buys you nothing If you're spending 10% of revenue on marketing and your cost per booked job is above $350, you're not growing - you're burning cash. Baha Alili Growth Your HVAC techs are costing you 70% of maintenance plan sales Your technicians are the reason your maintenance plan conversion rate is stuck at 12% instead of 70%. Aness Belbati Growth Your $29 HVAC click is a lottery ticket You're paying $29 per click and hoping for a lead - that's not a strategy, that's a slot machine. Baha Alili Industry Your HVAC website is invisible to ChatGPT Your website ranks #1 for 'AC repair near me' but ChatGPT just recommended your competitor - and you don't even know it. Aness Belbati Industry Your $350 missed call is the cheapest lesson You're losing $40,000 a month and blaming your ads. Baha Alili Growth Your HVAC SEO Is Burning $3,600 a Month You're probably paying $3,600 a month for SEO and wondering why your phone isn't ringing - here's the real reason. Aness Belbati Guides 50 HVAC Keywords That Actually Book Jobs You're probably ranking for "HVAC services" and wondering why your phone isn't ringing. Baha Alili Guides 10 questions that expose bad HVAC marketing agencies Your marketing agency is charging you $3,000 a month and you still don't know your cost per lead. Aness Belbati Guides Stop Buying Leads. Start Owning Them. If your HVAC business is spending more on Google Ads than on a tech, you're not scaling - you're renting customers. Baha Alili Growth Your $51 HVAC lead is a $233 gamble You're paying $51 per lead, but if you're not disputing the bad ones, you're actually paying $233 for a customer - and Google just made it harder to get your Aness Belbati Industry Your $3,600 SEO bill is buying rankings, not customers If you're ranking #1 for 'AC repair near me' but your phone isn't ringing, you're paying for a vanity metric. Baha Alili Guides Stop Chasing Leads. Start Tracking Booking Rate. You're probably celebrating 100 leads this month. But if your booking rate is below 35%, you just bought a pile of $153 receipts, not revenue. Aness Belbati Growth Your $104 HVAC lead is actually $250 - here's why You think you're paying $104 per Google Ads lead, but your real cost per booked job is closer to $300 - and it's not Google's fault. Baha Alili Guides Your 1-star reply is losing 4.4% per 0.1 star You just got a 1-star review from a customer who says your tech was late, left a mess, and didn't fix the AC. What you type next decides whether you lose 4.4% o Aness Belbati Guides Your After-Hours HVAC Calls Are a $86k Leak You're ignoring the highest-margin calls your business will ever receive. Baha Alili Growth HVAC SEO is dead. Here's what actually works. You're spending $3,600 a month on SEO and still watching your competitors take the emergency calls. Aness Belbati Industry Your Lead Gen Company Is a $3,000 Leash You're paying someone $3,000 a month to hand you leads you already own. Baha Alili Growth Your HVAC site fails at 9PM - not design Your website looks great on a laptop at 2PM. At 9PM, when a homeowner's AC just died, it's costing you a call. Aness Belbati Guides Your HVAC company doesn't have a review problem If you're still asking customers to leave reviews, you're leaving 70% of your reputation on the table - and Google just made your job harder. Baha Alili Guides Free HVAC Leads: 9 Sources That Actually Work You're probably paying $153 per lead and wondering why your phone isn't ringing. Aness Belbati Growth Angi Leads for HVAC: The Math Nobody Shows You You're paying $84 an hour to roll a truck, then handing that truck's leads to Angi for a 5% conversion rate. That's not marketing - that's a tax. Baha Alili Industry Stop Asking How Much to Spend on Marketing If you're still comparing marketing spend as a percentage of revenue, you're already losing to the guy down the street who knows his numbers better. Aness Belbati Growth Your HVAC GBP is dying - here's the fix Your Google Business Profile is getting fewer calls, and it's not your fault - but it is your problem. Baha Alili Industry Angi, Thumbtack, Networx, Modernize If you're spending $1,400 to book an HVAC job, you don't have a lead problem - you have a math problem. Aness Belbati Industry WORK WITH US Want content like this
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