HVAC Lead Cost Calculator
"$50 per lead" is a marketing number. Cost per booked job is a business number. Enter what you actually pay and close, and see what each job really costs you — before the truck even rolls.
How this math works
Cost per booked job = cost per lead ÷ close rate. A $104 lead at a 25% close rate is a $416 acquisition cost — before labor, parts, or the fact that shared leads are sold to 3–4 competitors at once.
The defaults aren't random: they're typical figures HVAC owners report for shared-lead platforms. Plug in your real numbers from your last statement — the calculator only gets more uncomfortable with real data.
What this tool can't see: your close rate by lead source, your after-hours answer rate, and whether your website converts the demand you already have. That's what the audit is for.
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